The moorcroft pottery has mainly remained in the hands of one family since its creation and Moorcroft mark changes have been quite few.
Our hope in producing this guide is to persuade you to spend a little more time with us and perhaps to explore the rich and diverse environment that exists beyond the industrial heritage and museums of the gorge.
The South Telford Heritage Trail is a 12 mile circular walking route that takes you on a journey around known, and lesser known, heritage sites within the Parishes of Stirchley & Brookside, Madeley, Dawley Hamlets and the Gorge.
The Moorcroft silver stripe denotes a second quality or imperfect piece that has failed to pass the strict quality control that Moorcroft demands.
These pieces are only ever sold at discounted prices in the Moorcroft factory shop.