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It sounds like silliness on the surface, but often times when gossip blogs are the public’s only exposure to trans women, it spreads misinformation, validates stereotypes and causes irreparable damage.

Image via Flickr by Interactive Newsprint The best headlines serve as irresistible invitations to read the rest of your content. A Little Mistake That Cost a Farmer ,000 a Year As long as you don’t try to manipulate the reader, scare tactics can contribute to effective headlines. Are You Making These Embarrassing Mistakes at Work? Questions prove particularly effective in headlines, especially if you can engage the reader’s curiosity. They can also add spice to otherwise dry news headlines. Headlines like these suggest that the article’s author knows people better than they know themselves. What state has highest rate of rape in the country? CNN learned the hard way that using sensitive issues like rape as clickbait will turn readers against you. 5 Reasons To Date A Girl With An Eating Disorder Some people might still hate-read blogs, but most have cleansed their bookmark lists of offensive material. Weight Loss Shakes Lose Weight Today Keyword stuffing doesn’t just plague content — it’s also a problem for headlines.

Laura College hung out her shingle as a freelance writer and editor 11 years ago. This headline works in 18 words and a parenthetical aside, but we still don’t have any clue what it’s about. “Star Wars: The Force Awakens” Ultimate Guide This type of headline can work well, but only if it’s the ultimate guide. Workers, by definition, expect money — or some form of remuneration.

She believes that every brand has a compelling, unique story to tell, and she enjoys helping companies establish themselves as authorities in their industries. 10 Signs That You Will NOT Make It As A Successful Photographer You might anger a few folks, but confrontational headlines can encourage conversation and lead to clicks. Sure-Fire Ways to Ruin Your Marriage Turn around the common listicle approach to headlines by offering X reasons the reader can create an undesirable outcome. 10 Different Types of Girlfriends – Which One Are You? If you’re just jotting down 500 words on the subject, rewrite the title. Health Insurance Companies HATE This New Trick Consumers get smarter every year. Never mind that it’s impossible to “break the Internet.” When your headline uses two completely unrelated statements and fails to tie them together — especially when one of those statements involves a trite buzzword or phrase — your headline fails. Try not to resort to obvious statements in headlines.

However, certain types of headlines have proven themselves repeatedly for many years.

By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.